As you click my blog, I must ask if you aim to be a digital marketer.
I am sure! You will answer yes!
By the way!! I am S M Belal, a digital marketing expert. I have been working in this industry for more than 10 years.
First and foremost, let me ask you, Do we have clear knowledge about all the basic digital marketing components that we see in the digital marketing industry all over the world? Digital marketing – “Any form of marketing products or services that involves electronic devices”, Sounds simple, doesn’t it?
But is it so simple?
Yes, it is, but there is more to know about digital marketing topics than just a single line of definition. Since the beginning of the business, marketing has been involved in promoting products according to consumer needs. As we evolved with time, our marketing strategies adapted to the era. The 21st century has seen a revolutionary change in marketing strategy.
But what is marketing actually?
There is no specific definition for marketing but predominantly it means the promotion and branding of specific products or companies to the general people. As of today majority of the media we consume comes through digital channels such as Facebook, Twitter, YouTube, etc.
What is Digital Marketing?
Digital marketing is also marketing but with a touch of technology. Marketers have found more efficient ways to promote their products or services than billboard marketing or newspaper marketing.
Facebook, Twitter and YouTube have audiences far beyond than what previous media had, it is global not an area centric so marketers have tried to build the right strategy so the channels or media could reach the audiences at the right place at the right time, isn’t that what marketing is all about?
Through digital marketing companies can easily keep track of their audience or how much they have connected with their consumers.
Through the rise of digital marketing, new doors of opportunities have opened for businesses to draw out people towards their brand or product or services.
The digital marketing industry is substantially competitive and there are various digital marketing methods, some of these are Email marketing, social media marketing, Search engine marketing and more.
If you want to be a digital marketer you first need to understand these basic topics. By understanding the different aspects of digital marketing, you’ll be able to create a more effective marketing strategy for your business.
Let me introduce to you 8 types of major digital marketing components, so that you may catch the basic-
8 Types of Major Digital Marketing Components
Digital Marketing is a vast platform. we will discuss some of the major types of components you should be aware of:
Social Media Marketing (SMM)
Imagine a scenario, you’re watching an amazing video on Facebook and suddenly an annoying ad pops up and interrupts your video and you are bound to watch that ad for 5-7 seconds. Yes, that is what social media marketing or SMM is, using social media such as Facebook, Twitter, or others to promote and advertise their company or services.
Social media marketing is not only limited to ads, it also involves creating and sharing content on social media networks. Every post, likes, comment, and reply serves a purpose.
Among the digital marketing methods, SMM is more personal to the audience because they can directly interact with the brand or company and also the brand/company can study consumer behavior and get a good sense of idea what the consumers’ perspective on their company.
Unlike SMM, Email marketing is more commercial. This form of marketing mostly helps to develop relationships with potential clients or customers.
For example, David went to a restaurant on his wedding anniversary with his wife, on the next anniversary the same restaurant sent a mail wishing the couple for their anniversary and offered a discount of 50% if they spent their anniversary here again.
This form of marketing is customer or client-oriented and used for business purposes mostly. However, there are downsides to it. At its best, it keeps its customers informed and up-to-date and at its worst, it fills the spam box with rubbish and fake clickbait emails. Here you have to create an email list first and there are some ways to send emails to your list that are discussed in another blog.
Affiliate marketing is vast. If you utilize it properly you can earn money online easily. Affiliate Marketing is a kind of online business you can do without any investment. Bloggers, YouTubers, and social marketers are doing this business.
All you have to do is sell the products through the affiliate.
You will be given or created a link and some networks. The job is to promote the products through your website, youtube channel, business ads, blog, or from other resources. To do this first you need to create a group of audience who will be your loyal customers and later pull them to buy things with your Affiliate link. You will be paid a commission, based on the product.
If you think you are good at writing you can earn money through writing as well. Blog writing is one of the most popular digital marketing. There are so many ways to write blogs to earn money. You can write on your own site, or you can write for others’ websites. You can write blogs for affiliate marketing also. A blogger can be an influencer for his/her audience to promote the products and services of others.
You can earn money through your blog by running advertisements. You may notice that when we visit websites some ads pop up around. These pop-ups are basically advertisements for that blog. If you want, you can add it to your blog. These ads will appear as pop-ups next to or on top of your blog.
You can place Google Ads on your website or blog site through this. The medium of this ad placement is Google AdSense. Advertising through Google Adsense is very easy. All you have to do is, get a code from Google and place it on your website and then start displaying the ad.
I would like to recommend the “Answer The Public” tool as a blog content idea generator.
To write a blog you need good writing skills. If your English is not good. Don’t worry. Check out my course on how you can write blog content. Here in this course, you will get to know the right way to learn blog writing and 7 best copywriting tools that will help you to write content easily-
Content marketing is one of the most important components of all digital marketing components. There is a saying “Content is King”. In Digital marketing content marketing plays a vital role. Content is what your audience can relate to fastest. When you are doing social media marketing, you must know that all social media channels are not popular for the same type of content. You can use many types of content for marketing: Writing, Video, image, and audio.
If you are not selling any products online though you can earn money with content.
For example, If we think about video content, A Motivational speaker can make video content for his/her audience and upload it on Youtube/Facebook, and then he can get monetization for his content. As same as for A Teacher, singer, or reciter, a makeup artist can give value to their audience and earn money through video content.
Just like that, an influencer, Graphic designer, or Photographer, who are expert in illustration can make image content for marketing.
You don’t need to be an expert in Illustrator or Photoshop to do content marketing. You can do content marketing with Canva too. Canva is an online graphic design tool that can make content marketing super easy. Get my another blog to know more about this amazing tool, where I gave an honest Canva review.
Here is a free course instructed by me, where you can learn how to use Canva and create graphics easily within seconds.
Search Engine Marketing (SEO)
Learning Search Engine Optimization is mandatory for digital marketing. If you keep uploading your content without following the methods of search engine optimization. Then there is no difference between you and any normal internet user.
Google will put your content in front, only when you upload that content according to Google’s rules. The method of uploading content according to those rules is called search engine optimization (SEO).
When you and your competitors upload content to their business websites to sell products of the same niche. Among all these websites, the website that is search engine optimized will get more visitors and sales.
Even if you are not an expert, just with the basic concepts you can optimize your page and stay ahead of your competitors.
When you are a digital Marketer. You will need to drive your customers to your website. Remember you can not depend only on your social media channel.
Because social media channels can be disabled at any time. So if you want to make a permanent identity on the internet. You must have a website that will never disappear. And will always be in your control. Moreover, you can Build websites for others as well. It will bring you money. So if you are thinking of being a professional Digital Marketer learning Website Building/website design will be effective for you.
If you have good design sense. You can learn graphic design. In Digital Marketing, graphic designing has a huge demand. This is the most efficient way to earn money and create your identity as a graphics designer. From small start-ups to big companies, everyone needs graphic designers for their Promotion.
But if you do not want to work under any company you can start your own online business. There are so many businesses a graphic designer can start and earn money such as Print-On-demand Businesses, customized products, logo design, posters, banner designing, etc.
How to be an Expert in Digital Marketing?
I have discussed so many sectors of digital marketing. But it will not work by only learning. You will have to practice it. Digital Marketing is a continuous thing, It changes day by day. You have to be updated with the trends and public demands. For example, 5 to 6 years ago Instagram was not much popular for marketing. But now Instagram has been a vast platform for marketing and sale. In that case, If a marketer has not upgraded his knowledge about Instagram marketing yet. He will lose a huge audience.
Although there are some important skills of a digital marketer that you need to improve to be successful in digital marketing such as:
Data analysis helps you to make decisions for your marketing strategy. Without having a minimum source of data you can not set your goal and make decisions. A digital marketer needs data to know the social media channels, customer needs, keywords, etc.
Are you thinking that you do not need to communicate with the people as you are working virtually? If you are thinking so, you are wrong. Communication is very important for marketing, In the case of digital marketing, you have to build up your networking skills online. There must be some community of your niche on the internet. You have to find them to build your networking through communication. Communication is important for B2B and B2C Both.
Customer Relationship Management
Among all the digital marketing components, Customer relationship management plays a vital role. You must need to know how to maintain your customer in every situation. In business, this is very important to get a second order from the customer who purchased your product for the first time. This is what happens when you are an expert on customer relationship management (CRM).
No Matter to which sector you are planning to move, You have to do proper research and practice to gain success. and keep upgrading with the trends to be an expert in digital marketing.
How Can You Learn Digital Marketing?
After reading this blog, If you finally decided to learn digital marketing. Then you are welcome! There are so many online courses that will help you to learn digital marketing. You can enroll in one of them and start getting basic ideas about digital marketing. You can read some books written on digital marketing and digital marketing components. You will get some free videos on youtube for digital marketing as well. After getting the basic ideas about all the components of digital marketing you will be able to decide to which sector you are planning to move. Then you can do some advanced level courses for the selected sector. The advanced course will level up your skills.
But I will repeat those same words again, No matter how many courses you have completed in digital marketing and how many books you have read. It will only work when you are practicing it regularly. When you are learning every day something new.
I have discussed so many sectors of digital marketing. But it is necessary for every advertiser to be updated with the latest trends and public demands. I have discussed many digital marketing components but you need to implement them. Without implementation, everything is useless.
Many digital marketing professionals often talk about the theory of digital marketing, but the rewards are only realized by those who are diligent and who never stop studying.
Best Wishes! 🎉