How to Start a Personalized Jewelry Business Online?

How to Start an Online Personalized Jewelry Business


Are you looking for an exciting and creative way to make money?

With an online personalized jewelry business, you can start a business that is both creative and lucrative. All you need is a website and some good jewelry designs. As we all know, personalized jewelry has become somewhat of a trend to offer as gifts during the holidays and other special events. Because the market for these products is so strong, it’s past time for jewelry manufacturers or entrepreneurs to pay more attention to bespoke jewelry and customer requests. People are exhibiting an interest in obtaining unique or customizable designs, thus the personalized jewelry company is now well-known to everybody.

If you’re looking for a reason or two to sell personalized jewelry online, more than 29 million people purchase personalized jewelry every day. Currently, in the world where entrepreneurs are ruling, I am pretty certain you want a slice of that pie. Jewelry is so diverse that the sellers have a lot to offer. Speaking of which, the competition is huge as well. Not to fear, as we’re here to guide you to become a successful entrepreneur by selling custom jewelry online. The word easy is not even near the word business, nor is the jewelry business. Then again we all know how much a certain laptop may cost, but no consumer is aware of the actual price of the jewelry.

Thus jewelry yields profit margins of around 25% to 75%. Now since jewelry is so diverse let’s dig into the multitude of options, bracelets, necklaces, anklets, rings, belly rings and so on. Jewelry is so diverse that your head might spin while digging into it. Each of the products is to be made from different types of mediums such as gold, diamonds, shells, beads, gemstones and so on. As they say, size matters, if something this small is this diverse then you have got nothing to fear because you can offer a lot to your customers. Now how to sell custom jewelry online? We’re more than happy to answer that.

Why Sell Personalized Jewelry?

personalized jewelry

Personalized Jewelry is one of the personalized products that give off a premium feel to the users. The production process is very efficient and very popular these days. The production process allows you to create minimalist and sleek-looking jewelry that attracts the eye attention of customers.

Personalized Jewelry sales are expected to reach $275 billion by 2020, and 645 billion in 2035. This data tells us that people are embracing jewelry more than ever! The future of jewelry is also looking very positive. Furthermore, jewelry is considered to be timeless as they are available and bought during any time of the year. Moreover, custom personalized jewelry is highly demanded during any occasion or holiday as people like to buy/gift something very personal.

How to Price Personalized Jewelry?

jewelry - personalized jewelry business

This part is the trickiest because the price tag you give to your products must reflect its quality. You can’t put on an expensive price tag on a product that is ordinary. It is the same case for jewelry. It should be priced accordingly. Two important things should be considered when you’re pricing your custom jewelry; the first one is profit and the second is customer appeal.

Whatever price tag you give, it must not be lower than your production cost; otherwise, you will not receive any profit. You might receive a good amount of revenue but at the end of the day you might your profit could be low if have not calculated your production cost properly. The second important thing is customer appeal.

When you are doing an online personalized jewelry business, it is obvious that you will have competitors and rival businesses. The tricky part here is to price your jewelry in such a way that customers who are seeking to purchase ornaments/jewelry get instantly hooked up on the price. If they find it appealing, the chances of selling your product are high as well. For example, engraved silver bar necklaces on Etsy are priced ranging from $16 to upwards of $150.

A simple engraved necklace at any popular store costs more than $100. Observe your competition and then price accordingly. There is another interesting way to price your personalized jewelry. It’s called rounding up the price. Let’s say you have a piece of jewelry that cost $68.90, if you round up the price to $70, it somehow gives off a premium vibe to the products. This is usually how a customer sees the product. In this way, you portray your product as an item of luxury. This is a very effective pricing strategy to sell jewelry online.

How to Market Your Personalized Jewelry?

jewelry - personalized jewelry business

Since jewelry is an evergreen product, it makes a great gift on special occasions and during holidays. More or less every season is packed with celebrations, holidays and much more. What you can do is target a specific occasion and create your jewelry accordingly. For example, a mother’s day special necklace during mother’s day.  You can also create a special campaign and promote your jewelry during these occasions.

If you have other businesses like T-shirts or mugs and there is a popular product that is graphically text-based. Then it is easy to create jewelry with the wording used in that T-shirt. This allows for a cross-sale of your products using more or less the same design. This way your personal jewelry product is seen as part of a single collection. Furthermore, if your store has wide and local brand followers, create jewelry with your branding. In this way, your customers can purchase your products and act as brand ambassadors. Moreover, you can also experiment with limited editions of personalized jewelry that are exclusive to your store.

Who are the Customers?

Customized jewelry - personalized jewelry business

Before you start selling your product, you need to recognize your customers. If you don’t know your customers, the chances of being successful become slim. You can divide your customers into various categories (depending on your niche). For example, “Dog lovers” is a wonderful category. You can sell personalized dog tags for them. Every pet owner likes to feel that their pet is close to them, especially dog owners.

What’s better than selling personalized dog tags for them? Who knows! Another popular category is “War Veterans” or “Veteran Soldiers”. Pendants/lockets/necklaces are popular accessories among veterans. They like keeping something with them that keeps them closer to their family. Moreover, family members of those veterans also seek personalized accessories to gift them.

Like the above-mentioned categories, there are many others you can work with. What’s, important is recognizing who the audiences are and what their purpose is. Some only look for personalized accessories for themselves; in this case, most people go for cheaper ones. However, when they seek personalized jewelry or accessories as gifts, they tend to look for pricy ones. So, it’s always important to know your customers to sell jewelry online.

How to Sell Personalized Jewelry Online?

Online Personalized Jewelry Business

There are a few things you’ll need to get started selling personalized jewelry online. First, you’ll need a website that is properly designed and coded. You’ll also need to have the right products, prices, and images to sell your jewelry. And lastly, you’ll need to create an effective marketing strategy to bring in traffic and sell more pieces.

To get started, find an online jewelry store that sells similar products to what you have. Look at their designs, prices, and images. You can also use online search engines to find similar stores. Once you have a good understanding of the competition and what sells well, it’s time to develop your own style and products.

Create attractive and well-written product descriptions that are easy to read and understand. Use clear and concise images that represent your jewelry accurately. And lastly, develop a marketing strategy that will help you bring in more traffic and sell more pieces. That is how you can effectively sell jewelry online.

Where to Sell Jewelry Online?

Personalized Jewelry Business Online

When everything is set, it’s time to sell your personalized jewelry. There are two ways you can sell jewelry online. The first way is to create your own online store or add a new category to your existing one. In this way, you can either exclusive new customers or sell a new product to your loyal customers. If you have your own store, you can customize it however you want.

If you have a good vision, you can truly create a tailor-made shopping experience for your customers. The second way is to utilize online marketplaces that have already made a name for themselves with their extensive jewelry collection. They usually have loyal customers. You have to find the best places to sell jewelry online. Regardless of whether you have your own online store or not, multichannel selling is the perfect way to look for new audiences.

Multi-channel selling can earn you huge benefits. Let’s take Etsy for example; this marketplace has over 39 million active buyers and personalized jewelry online is Etsy’s bestselling category. There are other online marketplaces like Etsy that can earn you a huge amount of exposure and profits. Stores like eBay or amazon’s constantly expanding global marketplace allow you to take your personalized jewelry to an international level.

Another successful platform is Gearlaunch; they provide the POD service to customers. Print on demand business is an amazing form of personalization. Whether you are a customer or a seller, you’ll be benefited from both. Customers are able to access a wide variety of jewelry and accessories from their catalog of sellers. Sellers are able to sell and upload their creative designs on various accessories.

Customers purchase these products and GearLaunch provides the fulfillment service. If you’re a beginner, try considering custom jewelry as your passion subject! If you put in the work and do your research, you can benefit a lot from here!


The online personalized jewelry business is a booming industry that is only going to continue to grow in popularity. With so many options available, it can be difficult to know where to start. In this blog post, we have compiled a list of tips that will help you get started, and guide you through the process of setting up your own online jewelry business. Keep in mind that it takes a lot of hard work and dedication to be successful in this industry, so make sure you put in the effort and stay focused on your goals.

So whether you’re a Jewelry Designer looking for ways to increase your sales or an entrepreneur with an idea for a new personalized jewelry business, our tips will be invaluable! Do you have any questions about starting an online personalized jewelry business? Let us know in the comment section below!