7 effective tips on How To Use Instagram Stories For Business

Instagram stories have become a powerful way to engage with your followers and promote your business. By using stories in a strategic way, you can build a strong connection with your followers and generate more leads. In this blog post, we’ll walk you through the steps required to know how to use Instagram stories for business and share 7 tips that will help make your stories more engaging. So go ahead – start using Instagram stories to drive business growth today!

What is Instagram story?

Instagram story is a feature that was introduced in 2018 as part of Instagram’s new live video feature. It allows you to share short, episodic videos with your followers on the app. These can be anything from funny moments to helpful tips or just plain fun stuff!

Apart from being fun and entertaining, using Instagram stories could also help promote your business more effectively because people are likely to spend more time watching videos when they feel like they’re having something valuable or interesting delivered directly to them. So go ahead – give it a try!

Importance of Instagram Stories

Instagram stories are a great way to connect with your audience in a fun and engaging way on a more personal level. By creating short, engaging videos and photos that update automatically every 24 hours, you can keep your followers interested and engaged. This also helps you build trust and credibility with them, which is important when it comes to marketing your business.

Plus, by advertising through Instagram Stories instead of traditional ads or banners, you can limit the amount of clutter on your viewer’s screens and increase the chances that they will click through to learn more about what you have to offer.

So whether you’re looking for an easy way to market yourself locally or globally, using Instagram stories may be the best option for you!

How to Create an Instagram Story for Business?

Instagram stories are a great way to illustrate your brand’s story and connect with potential customers in an entertaining way. They can also be used to promote special offers or events, announce new products or services, and much more.

Instagram story - How to Use Instagram Stories
How To Use Instagram Stories?

To create a successful Instagram story for your business, start by coming up with a creative premise that is relevant to your target audience. Next, design graphics or videos that capture the essence of your story (e.g. use interesting visuals to explain why you’re the best choice for XYZ product). Finally, craft thoughtful captions that will intrigue readers enough to click through on Instagram Stories from other accounts they follow.

By following these simple tips, now you are ready to show how to create an Instagram story and also you’ll be well on your way to creating engaging and compelling Instagram stories that help you drive traffic back into your business account!

Read More: 8 effective ways to get customers on Instagram

7 Ways that Assist You to Know How to Use Instagram Stories

Instagram stories are a great way to showcase your product or service in a fun and engaging way. Whether you’re a small business or a large corporation, there are a variety of ways to use stories for business purposes. If you’re looking to use Instagram stories for business, you’re in the right place! Stories are a new format that Instagram has created that is perfect for promoting your business in an interesting and engaging way.

Here are 7 ways that will help you make the most of stories and increase engagement on your account:

Story Highlights

If you’re looking to capture your audience’s attention and inject some excitement into your content, using Story Highlights is a great way to do it. What are story Highlights? They’re short, punchy snippets of text that accompany images and videos on Instagram posts.

IG Story Highlight - How to Use Instagram Stories
IG Story Highlight

When users click on one of these story highlights, they’re taken directly to the image or video corresponding to that highlight. This gives your followers a quick and easy way to learn more about what’s going on with your business, without having to scroll through long compilations of photos and videos.


By hosting a contest, you can engage your audience and generate buzz around your brand or product. There are a few different ways that you can run contests on Instagram stories for your business. One way is to create a contest that involves viewers having to take some sort of action in order to enter. This could include uploading a picture, tagging someone in the photo, liking your post, following you, or commenting on your post. Once you have gathered all of the entries into one place, it’s time to choose the winner!

Another option is to set up an instant win game where players have to answer trivia questions or complete other tasks in order for them to receive prizes. You could also offer bonus points if people follow and like specific posts from within your story timeline. Whatever route you decide upon, make sure that you design the contest well and provide clear instructions so that everyone feels involved and engaged with what’s happening on screen.

You can check my another blog on the best social media contest ideas that might be so much helpful for you to promote your brand effectively.


Polling on Instagram stories is a great way to get input from your followers about the products and services that you offer. By polling your followers on specific topics, you can gain valuable insights that will help you improve your marketing strategy. For example, if you’re in the business of beauty products, poll your followers about which type of skin they have. This information can then be used to design more convincing ad campaigns that are specifically tailored for those types of users.

Instagram Poll
Instagram Poll

There are a few different ways that you can use polls on Instagram stories to get feedback from your followers. You could create a poll asking viewers which product they would like to see more of, or what type of content they would like to see next. You could also ask people for their opinions on a specific topic or event. Polls can be fun and engaging ways for you to communicate with your followers, and it allows them to have a voice in the direction of your business.


Countdown on Instagram stories is a great way to engage with your followers and keep them updated on the latest developments in your business. This feature allows you to create a series of short stories that are automatically posted every day at a specific time.

Instagram Countdown - How to Use Instagram Stories
Instagram Countdown

You can choose from different topics, genres, or even specific dates to focus on. Additionally, Countdown also includes a “Next” button that will take users directly to the next story if they’re behind.

By using Countdown, you can ensure that all of your followers know about the latest news and events happening in your business no matter what time of day it is!

Read More: Best time to post reels on Instagram


When you are using links within your Instagram stories, it is important to make sure that they are of high quality. This means that the link should be descriptive, keyword-rich, and relevant to your post. Additionally, if you are using an external link in your story, it is a good idea to include a caption with information about where the link will take users.

By following these simple tips, you can increase engagement on your Stories and create better content for potential customers to enjoy.


Live video is an increasingly popular way to connect with your consumers and build a relationship. Live Instagram stories allow you to do just that, by broadcasting regular updates of your business or product right from your smartphone.

Instagram Live - How to Use Instagram Stories
Instagram Live

There are some guidelines to follow when live streaming your business on Instagram Stories: Limit the amount of text in your caption; use graphics and animation instead; include links back to your website or product pages where possible; and make sure everything is consistent with your brand’s aesthetic. By following these simple tips, you’ll be able to create engaging narratives that will keep viewers entertained while they wait for longer updates or tutorials later on!

Story Templates

Story templates are a great way to help you organize and format your stories in a way that is both professional and engaging. By using story templates, you can create narratives that are relevant to your audience and promote key messages about your business.

There are many different story template options available online, so it is important to choose the one that best suits your needs. Some of the most popular include The 5 Second Blogger’s Story Template, uiltocial’s SEO Copywriter’s Story Template, and BuzzSumo’s 30-Word Revolutionary Idea Template.

Once you have selected a template, all you need to do is drag and drop content into the appropriate slots. You can also add captions or subtitles if desired. Once everything looks how you want it to, simply hit publish!

Tips for making your Instagram story more engaging

Instagram stories are a great way to connect with your audience on a more personal level. They’re also a great way to market your business in a fun, engaging way. Here are some tips to make your stories more engaging and effective:

-Keep posts short and sweet – people don’t want to scroll forever to get to the good stuff.

-Utilize Stories to market your business in a fun, engaging way – without leaving too much up to chance.

-Use visuals and elements that are catchy and visually appealing.

-Make sure your story has a strong call-to-action that encourages people to take action.

Read More: Instagram marketing guide


Instagram stories are a great way to connect with your followers and build a relationship with them. By following the tips outlined in this blog, now you know how to use Instagram stories for more engagement and help drive more business your way. Make sure to check out our other blogs for more helpful tips on how to use Instagram for your business!